Conservation Resource Alliance
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River Care Program Gets Boost

August 20, 2001

The Conservation Resource Alliance recently announced successful completion of their "Ten for Ten" campaign, resulting in contributions of $100,000 toward the River Care program. The purpose of River Care is to support long-term conservation projects on more than 20 nationally-recognized coldwater streams in northern Michigan.

According to Matt Thomas, Development Coordinator for CRA, "Just as we bring many volunteer and local partners together to accomplish what could never be done by any single group, the collaborative Ten for Ten initiative will ensure we can make a large long-lasting impact on fish and wildlife habitat." Contributors include: Packaging Corporation of America, Consumers Energy Foundation, Kool Chevrolet, Shell Oil Company, Ford Motor Company, the George Fund, the Trout and Salmon Foundation, the Oleson Foundation, and the Serra Family Foundation. Thomas says, " Corporate and private contributions are increasingly important to give us the flexibility and leverage needed to make good use of government funding." For example, CRA has recently been awarded nearly $2 million in Clean Michigan Initiative and Clean Water Fund grants, but the organization has had to raise over $1/2 million to make these funds available for local projects.

According to Thomas, "Ten for Ten contributors recognize two important truths about conservation: First, that Michigan's water resources need to be healthy in order for the state's economy to stay healthy. Second, that we need new, creative ways to fix problems, because government sources are not adequate any more." The contributions will go toward physical, long-term solutions that improve fish and wildlife habitat, recreational access, and water quality.

The Conservation Resource Alliance is a private non-profit organization headquartered in Traverse City, Michigan that has been coordinating large-scale conservation projects throughout northern Michigan since 1968.

For more information about River Care contact CRA at (231) 946-6817, e-mail at: cra@traverse.com or visit the website at www.rivercare.org.


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Conservation Resource Alliance

Bayview Professional Centre
10850 Traverse Highway, Suite 1180
Traverse City, MI 49684
231-946-6817

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