Conservation Resource Alliance
Call 231-946-6817

About CRA

Conservation Resource Alliance (CRA) is a private, not-for-profit corporation committed to "sensible stewardship of the land." Established in 1968 as part of a nationwide network of Resource Conservation and Development Councils, the organization serves northwest lower Michigan.

Staffed with wildlife biologists, fisheries biologists, engineers and field technicians, CRA works with landowners to plan, locate funding options, cut through red tape, and implement programs to enhance the habitat value and beauty of the region.

CRA is known for its collaborative land-use solutions among private landowners, government agencies and commercial businesses. The intent of CRA is not to litigate to prevent development, but to foster locally-driven solutions that will preserve or develop land in a positive manner for all parties involved. Instead of promoting further regulations or lawsuits, our aim is to foster partnerships in order to understand consequences, alter behavior, and create win-win cooperative efforts.

Our understanding of regulations and funding control help many groups take advantage of opportunities, mobilize resources, minimize red tape, cut through bureaucratic layers, touch all bases, avoid surprises, and see that change proceeds fairly for all parties involved.

CRA's RiverCare Program is an example of a program aimed at reaching specific regional stewardship goals. The RiverCare Program was created to guarantee that natural resource professionals maintain a consistent and prioritized action plan for each river in CRA's region, find and repair physical problems before they become worse, and maintain efficient, coordinated local river committees of agency, resident and interest group representatives.

Northern Michigan's unique combination of rivers, streams, forests, and wildlife attracts thousands of seasonal residents and over 500,000 visitors each year. Anyone who lives here, vacations here, or makes a living selling products and services here is inextricably part of our community. It is critical for our community to realize that the quality of the area's scenery and resources are not automatically preserved or enhanced. That is why the Conservation Resource Alliance exists.

Investments in CRA ensure that we can continue to bring together landowners, businesses, organizations and government agencies to plan and implement the steps necessary to preserve, develop, or responsibly change the land within our region.

OUR REGION: Antrim, Benzie, Charlevoix,
Emmet, Grand Traverse, Kalkaska, Lake, Leelanau,
Manistee, Mason, Missaukee, Osceola, and Wexford Counties


Download a Sample Watershed Partnership Agreement
96K Download

Download the CRA Impact Report 2019
CRA Impact Report 2019
4.89MB Download


Become a CRA Member

Our partners and supporters, like you, are what really make a difference. Your support of our organization and projects are what make the biggest impact. We appreciate your investment. Together, we do great work. 

E-Newsletter Sign-up

Sign up for our e-newsletter to keep current with news and other happenings at CRA!

Conservation Resource Alliance

Bayview Professional Centre
10850 Traverse Highway, Suite 1180
Traverse City, MI 49684